Getting to market

Why are so many companies fixated with developing products with as many widgets and features that it takes far to long to go to market. Often when they do go to market they find half of the functionality designed is not what the customer wants anyway and functionality ends up being peeled out. This is particularly true for Saas products that I have seen.

Don’t forget the rule, get a basic solution fit for purpose into the market and then let users and demand shape your thinking (not dictate it but shape it). Your product will evolve and give you a better RoI if you can follow this rule and you won’t have exhausted all your hard earned money in the development stage and have nothing left once you go to launch

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