When you are trying to accelerate your business to grow faster the tendancy is to focus on things that you are already doing well and try harder in those areas with the view that this will build more momentum. In fact it is likely to have little impact as the large scale gains are where the business constraints are. While this sounds quite logical, it is often overlooked by business owners.
I use the analogy of the water hose with a bend in it. No matter how hard you turn on the water, it won’t come out any faster until the bend is undone. Only at this time will the water flow faster, or you will find the next constraint point.
Growing your business is a balancing act. looking at the key functional aspects i.e. Operations, Product development, Sales and marketing, IT, HR, Customer services and the overall results of performance. A lop sided business points to weakness in the future. Weakness if the business needs to grow quickly, or weakness if the business falls upon hard times. The moral of the story, is look first don’t leave it til it is too late.
