It is interesting how small businesses in particular embark on programs to grow without understanding the impacts on other functional areas and the value chain that they sit it. A simple process to run through is to map where you sit in relation to your suppliers, partners, customers, competitors and the likes and then assess each based on a set of variables, that, in one page allow you to see the landscape. having this one page value map is also useful to assess if the business decision you are about to make is really useful to the company or skirting round the edge of the truly picture big.
All too often I see companies saying I want to rebrand my business or I want to add more resellers to my network and they fail to consider what the impacts are on other areas. A simple half day workshop is a great way to see your business with more clarity and expressed quite simply also.
